As wildfires rage across parts of Los Angeles, thousands of residents have been forced to evacuate, leaving behind their homes and seeking shelter elsewhere. While the community and various organizations have stepped up to provide assistance, a darker trend has emerged in the form of rental price gouging—a cruel practice that takes advantage of displaced residents during an already devastating time.
If you or someone you know has been impacted by the LA wildfires, this guide will help you understand your rights, how to report illegal rent increases, and where to find legitimate, safe housing support.
What is Rental Price Gouging?
Rental price gouging happens when landlords raise rent prices unreasonably in response to increased demand caused by emergencies like natural disasters. In California, state law prohibits landlords from increasing rent by more than 10% during a state of emergency. This is part of the state’s anti-price gouging law (Penal Code Section 396), which aims to prevent opportunistic behavior that exploits vulnerable communities.
Violators can face fines of up to $10,000 per violation, civil penalties, and even jail time.
How to Spot and Report Price Gouging
If you suspect a landlord is unfairly raising rent or charging extra fees, here’s what you can do:
1. Compare Rental Prices
Before signing a lease or paying any deposit:
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Look up historical rent prices for the same property or neighborhood.
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Use platforms like Zillow or Apartments.com to view listings from before the emergency.
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Take screenshots and save receipts or communications.
2. Report to the Authorities
Several agencies are prepared to investigate price gouging:
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California Attorney General’s Office
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Website: oag.ca.gov/report
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Phone: 800-952-5225
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LA County Department of Consumer and Business Affairs (DCBA)
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Website: dcba.lacounty.gov/submit-a-complaint
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Phone: 800-593-8222
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3. Involve Local Law Enforcement
If you’re in immediate danger or suspect criminal activity, contact your local police or sheriff’s department.
4. Get Help from Advocacy Groups
Nonprofits like Strategic Actions for a Just Economy (SAJE) are tracking rent violations and supporting tenants facing housing insecurity. Their work can also help push legal cases forward.
5. Know Your Legal Options
You may be entitled to file a civil lawsuit for damages if you’re a victim of price gouging. Legal aid organizations in Los Angeles can help guide you through the process.
Housing Resources for Wildfire Evacuees
If you’ve been displaced, you don’t have to go through this alone. These resources are offering safe and often free or low-cost housing options:
Airbnb.org & 211 LA
Airbnb, in collaboration with 211 LA, is offering free temporary stays (up to 30 days) for eligible wildfire evacuees.
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Visit: 211LA.org
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Complete the intake form to check your eligibility.
Hotel Discounts and Free Stays
Thanks to the Hotel Association of Los Angeles, many hotels are offering discounted or free rooms for evacuees. Use Google Search or hotel websites to find current offers, and don’t be afraid to ask about wildfire relief rates when calling hotels directly.
Apartment Listings
The Apartment Association of Greater Los Angeles is keeping an updated list of rental properties—both short-term and long-term—for those in need of shelter. These listings typically avoid predatory pricing and work with relief organizations.
Final Thoughts
Emergencies like wildfires are stressful enough without having to worry about being exploited when looking for a safe place to stay. If you’re an evacuee—or know someone who is—remember:
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You have rights. Don’t let anyone intimidate you into overpaying.
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Document everything.
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Report suspicious behavior.
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Use verified housing programs and trusted organizations.
Staying informed and connected can make all the difference when rebuilding after a disaster.
Original Source:
Don’t Fall Victim to Rental Price Gouging. Housing Resources for LA Wildfire Evacuees – CNET